St rategic Management dissolute mournful Consumer Goods: vault of heaven delimitate SECTION-F | GROUP-12 7/24/2011 Strategic Management A spew Report on Part-A: heavens abstract Of The strong piteous Consumer Goods Sector Submitted to Prof. Arun Kumar Tripathy Submitted By, Section-F | Group-12 Japesh Gunjan Charuvagun Roushan Vishal ABM07008 ABM07020 PGP26207 PGP26237 PGP26252 (12th July, 2011) 2|FMCG Sector Table of Contents Sector Overview ............ application Category & Products ... Key Players in India SWOT depth psychology.. PEST digest ... Porters Five Forces Analysis Growth Prospects ... Advantages to the sector Market opportunities ..... Company Prospects ... Conclusion reference work ... 4 5 7 8 9 10 13 13 14 15 18 19 3|FMCG Sector Sector overview Products which have a firm turnover, and relatively menialer-ranking cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year.
Examples of FMCG generally accommodate a wide range of frequently purchased consumer products much(prenominal) as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as opposite non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may as well as include pharmaceuticals, consumer electronics, packaged viands products, soft drinks, tissue paper, and coffee tree bars. India?s FMCG sector is the fourth largest sector in the providence and creates employment for to a greater extent than three million people in downstream acti vities. Its promontory constituents are Hou! sehold contend, Personal Care and Food & Beverages. The keep down FMCG market is in excess of Rs. 85,000 Crores. It is before long festering at double digit growth rate and is judge to maintain a high growth rate. FMCG Industry is characterized by a well established distribution network, low acuteness levels, low operating cost, lower per capita consumption and thick competition...If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com
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